BrandSequencing research is unique in several important ways:

Focus on Metaphoric Images
Our research uncovers metaphorical images in customers' minds. Metaphors are essential because they make it easy for customers to express deeply hidden, complex and often unconscious thoughts, feelings and beliefs. Very few research methodologies that we know of use this approach.

Focus on Emotional Drivers
Unlike many research firms, we don't ask customers what they want, (they'll always say: "faster, cheaper, or more flavors") but rather how they would like to feel, or what they would like to become.

Neutral Interviewing Techniques
Our interviewers are trained to probe for inner meaning in customer interview, as soon as "permission" has been given. Interviewers are also trained in "clean language": they know how to avoid influencing interview results with suggestive inquiries.

One-on-One Only
We only do one-on-one depth interviews, on the phone or in person. Focus groups don't really "focus," and because of the compromising effects of group dynamics, can't really produce the valuable insights that our methodology does.

We Respect the Customer
Unlike most market research inflicted on customers today, our customer interviews are all opt-in and incentivized. We respect customers' time and opinions, and we don't spam or cold call them. Customers usually pick the time and place they want to be interviewed.

Proprietary Methodology
BrandSequencing is a dependable, time-tested methodology developed specifically for customer research and strategy. It's highly adaptable and scalable.

Objectivity
Since we're an outsourced solution provider, we're free from internal agendas, partisan bias, conflicts of interest, or other factors that can affect a clear, realistic assessment of customers' thoughts, feelings, and beliefs.

Interactive Interviewing
Customers are bombarded today with research that is unimaginatively designed, and as a result, they're not motivated to give particularly useful feedback. We take a totally different approach: all of our research with customers, whether in person or simultaneous internet/telephone, is done as interactively as possible, using visual aids to help stimulate their imaginations and surface the important emotional insights we seek.

Efficient and Effective
We can produce results quickly with relatively small sample sizes. We know of no other method that reveals customers' inner minds as efficiently and effectively. Our Guided Online research solution employs a web/telephone technique, so assembling large groups of people in conference rooms behind one-way mirrors becomes a historical exercise. Plus, nobody has to order pizza.