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BrandSequence Expert Report Included in ICFAI Management Journal
San Francisco - November 15, 2003 BrandSequence today announced the publication of one of its Expert Reports in the Institute of Chartered Financial Analysts of India's Journal of Brand management. According to N.Kalai Selvan, a Research Associate at ICFAI: "The Institute of Chartered Financial Analysts of India (ICFAI), is a non-profit organization involved primarily in providing distance education, offering professional programs in the area of finance and management. As a part of our endeavor to provide quality and contemporary material to our students, we continuously upgrade our material through monthly digests and Executive Reference Books that essentially contain reprints of finely written articles culled from various publications and websites like PriceWaterhouse Coopers, McKinsey Quarterly, Federal Reserve, SEC, World Trade Magazine, Insight Japan and Business Finance Magazine. The BrandSequence Expert Report, Assessing Your Brand's Sequencability, Ten Indications for Remedial Action was included because of its relevance to ICFAI's focus and because it is informative and thought provoking." BrandSequence is a market research and strategy firm located in San Francisco. It offers a new type of brand attribute research that maps and measures brands in customers' minds in order to maximize positioning and competitive strategy. For more information, please contact:
Clifton Lemon |
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