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Clifton Lemon lectures at Ex'pression Center for New Media
San Francisco - August 27, 2003 BrandSequence today announced that its president, Clifton Lemon, lectured at Ex'pression Center for New Media as part of Insider's Day, an event where Ex'pression invites industry leaders to speak to their students regularly throughout the year. Each Insider Day includes workshops and seminars featuring technology movers and shakers, famous producers and engineers, musical and digital artists, and other tools to keep students on the new media front lines. This experience provides a valuable networking arsenal for Ex'pression students after graduation. Expression hosts ten Insider Days every year. According to Rose Duignan, Dean of Industry Relations at Ex'pression, "The students in our program are exposed to the full range of graphic design studies including print, packaging, branding, ID's, motion graphics, web design, user interface design. What they want from our speakers on Insider Day is an inside look at the industry. They love to hear how you created your own career and the path you took to get where you are today. We like it when speakers can give our students a creative jolt and a sense of inspiration. We try to avoid frightening our students about the state of the industry or any doomsday scenarios. But we're not looking for Mr. Rogers either." Clifton's lecture focused on: the importance of understanding how customer perceptions shape projects; starting a creative business; and matching your work environment to your personality. Ex'pression is a unique new educational institution focused on media arts that grants Bachelor's degrees in three programs: Sound Arts; Digital Visual Media (including animation, 3D modeling and special effects); and Digital Graphic Design. For more information, visit www.expression.edu. BrandSequence is a market research and strategy firm located in San Francisco. It offers a new type of brand attribute research that maps and measures brands in customers' minds in order to maximize positioning and competitive strategy. For more information, please contact:
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