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Clifton Lemon lectures at S.F.S.U. College of Business
San Francisco - April 9, 2004 BrandSequence today announced that its president, Clifton Lemon, lectured yesterday at San Francisco State University's College of Business. Mr. Lemon's lecture focused on explaining how customer research could be used strategically to determine optimal positioning for companies. He used a hypothetical brand research program with customers of the broadband provider Covad to demonstrate research design, strategic objectives, and implications. An outline of the presentation is available at http://www.brandsequence.com/pdf/hypo_interview.pdf. BrandSequence is a brand research and strategy firm located in San Francisco. It offers a new type of brand attribute research that maps and measures brands in customers' minds in order to maximize positioning and competitive strategy. According to Bruce Heiman, Ph.D., the Assistant Professor of Management, "We make a point of having real-world practicioners in regularly to demonstrate to teh students the importance of strategic thinking. Clifton'e an excellent lecturer, and the students found his presentation particurlarly exciting and thought provoking." For more information, please contact:
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