Fast Company: Job titles of the Future
An intriguing lens through which to view new developments in business.

Darwin Magazine: Brand New Branding
Scott Bedbury, Regis McKenna, Al Ries, and John Hagel weigh in last summer with contrasting views on branding.

American Productivity & Quality Center: Evaluating a Brand's Effectiveness Through Elements of Equity
A "scratch the surface" discussion of evaluating Brand Equity.

Adbusters: Branding, by Ryan Bigge
A bit dated, but Adbusters provides a refreshing perspective on our American "cultural language".

Houston Business Journal: Changing roles: CEO also needs to be CBO, by John Belz
We disagree with the division of roles - we think CBOs should be separate from CEOs - but we support any discussion of the topic.

Forbes.com: Branding (as currently practiced) Is Dead, by Regis McKenna
More from Regis on the meaninglessness of much branding. A good contrarian viewpoint, worth taking under consideration.